The town of Jičín is situated in northeastern Bohemia in a lovely natural setting and the picturesque scenery of a unique Baroque landscape, where both natural and historical monuments attract visitors from all over the world.

Owing to its great location, making it a natural entry point, the town is referred to as the Gateway to the Bohemian Paradise, or Český Ráj, the well-known region of natural beauty. It has always been one of the most important Czech tourist regions, second only to the nearby Krkonoše Mountains.

The Jičín region, situated not far from Prague (approx. 90 km), is a place where four different landscape types meet: the forests of the hilly regions at the foot of the mountains, former volcanic hills in the Jičín basin, sandstone rock towns and the lowlands around the River Elbe (Labe).

The administrative district of Jičín covers an area of almost 900 sq.km. and has a population of approx. 80 thousand. It includes 111 boroughs, of which 12 are towns.